Canadian Fashion Friday with Samantha Stylish – Jool

Jovial Jool!

Environmentally-friendly “eco fashion” is a huge trend when it comes to the wonderful world of shopping. Whether organic fabric or sustainable production there are many options in the fashion industry and it’s hard not to take notice. This week I reviewed a Canadian-made clothing line called JOOL . The fun name is a play upon the designer’s first name, Julie. This free spirited and fashion focused individual has been running her clothing line while balancing a part time gig styling and wardrobe organizing. Designer Julie is a self-proclaimed “Eco-Fashionista” because she creates all of her designs by giving new life to old clothing. Originally from Brantford, Ontario Julie started her line in 2008 while graduating from the fashion design program at George Brown College . She was off to a great start when she won “Most Promising Designer” of her graduating class.

Every season her collections are built of up-cycled pieces carefully reclaimed and redesigned into modern and unique works of ART! She carefully sources clothing items and then the fun starts with reconstruction, bleaches, dyes, bedazzles, you name it! There isn’t anything this talented artist won’t do to bring forth her creations to her dedicated customers.

This week we saw five fun looks that showcase fall fashion at its finest. I found that the items Julie designs serve as gorgeous wardrobe accessories. The pieces splash the joy you need when you’re heading out in your daily “uniform”. All of these pieces can become wardrobe staples all year round. They are functional and provide a true wow factor with their understated details.

Every piece that JOOL designs is different, the designer wants this to be symbolic of the fact that – we are all different. Her love of fashion, the earth and her relentless creativity has led her down this path to reinvent fashion each season for her dedicated customer base! Her goal is for women to find their own unique personal style when wearing her clothing. I cannot agree with this more, fashion is fun and it is necessary but I think the best thing about fashion is being able to express yourself through clothing (especially Canadian-made clothing!). While wearing the JOOL fall collection this week I felt that each piece is truly reborn from its past life. Designer Julie has a talent for taking an old “muumuu” and turning it into a stunning evening dress, breeding a new history eager to experience life again. She takes on a relationship with each item of clothing literally, taking it by the hand and welcoming it back into the fashion world. It’s nice to think of our clothing not sitting in a landfill for the rest of its life, but being saved and nurtured by Julie working her magic for the next wearer!

To read and see more on my review please visit Samantha Stylish and to dive deeper into the world of JOOL please visit Walk With Jool.

Do you buy “eco-fashion”?

Images courtesy of Samantha Stylish

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